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TASTYKAKE SAVES CONSUMERS SOME “DOUGH” WITH FREE DONUTS ON NATIONAL DONUT DAY

Tastykake Celebrates the Food Holiday with Facebook Offer for Free Donuts

Philadelphia, Pa., June 6, 2013 — Philadelphia-based snack cake company, Tastykake, celebrates the tastiest of all national food holidays, Donut Day on June 7, 2013, by rolling out free donuts to the first 5,000 fans who register on its Facebook Brand Page. To win a free donut coupon, consumers need to enter their name and email address on

www.facebook.com/Tastykake. The free coupon will be good for one free Tastykake donut product, any size, and redeemable from June 7 – 14, 2013.

“As one of our most beloved products, Tastykake donuts have always been a customer favorite,” said Flowers Foods Vice President, Brent Bradshaw. “National Donut Day originated as a way to honor those in need, as well as those who’ve served our country, and as Tastykake has long been a huge supporter of the military, it seemed a natural fit in the spirit of the holiday to reward our biggest fans with this special promotion,”

Available in single serve, multi-serve boxes, or new sharable bags, Tastykake donuts come in a variety of sizes and flavors. From the most popular, powdered mini donuts, coated with the finest confectioner sugar, to the rich frosted assorted donuts, perfect for sharing.

Now in its 75th year, National Donut Day is held on the first Friday of every June and initially started in 1938 as a fundraiser for the Chicago Salvation Army to help needy families during the Great Depression. The holiday was also created to commemorate The Salvation Army “Lassies” of World War I, a group of volunteer women who helped care for American soldiers in France, serving freshly-made donuts to homesick service men on the front line.

For more information about Tastykake’s free donut offer, please visit Tastykake’s Brand Facebook Page, www.facebook.com/Tastykake.

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About Tasty Baking Company

Tasty Baking Company, founded in 1914 and located in Philadelphia, is one of the country’s leading bakers of snack cakes, pies, cookies, and doughnuts. As a subsidiary of Flowers Foods (NYSE: FLO), the company offers more than 100 products under the Tastykake brand name. Celebrated for their freshness and quality ingredients, the Tastykake line includes such classics as Krimpets, Kandy Kakes, and Juniors. For more information, visit www.tastykake.com and www.flowersfoods.com.