The Last Knight Partnership
FOR IMMEDIATE RELEASE
For more information:
Greer Hackett
The Zimmerman Agency
TASTYKAKE® BRINGS CHARACTERS TO LIFE WITH TRANSFORMERS:
THE LAST KNIGHT PARTNERSHIP
Snack cake brand celebrates release of the new movie “Transformers: The Last Knight,” directed by Michael Bay, with limited edition package design and nationwide sweepstakes
PHILADELPHIA –May 26, 2017 – This summer, Autobots, Decepticons, and Tastykake are uniting in a thrilling new partnership with Paramount Picture’s Transformers: The Last Knight, directed by Michael Bay, in theaters June 21. Fans and followers of the robot series can experience the excitement of the new film by picking up any of the six limited edition Tastykake packages, and also entering a sweepstakes for a chance to win prizes online.
To celebrate the movie, Tastykake has revamped the packaging of limited editions of the iconic snack brand’s line of Minis, classic Butterscotch Krimpets, and timeless Peanut Butter Kandy Kakes – all honoring individual characters and their unique sense of style. Fans can collect all of the limited edition packaging Minis, Butterscotch Krimpets, and Peanut Butter Kandy Kakes everywhere Tastykake is sold. Fans can also find the new Tastykake packaging on Transformers: The Last Knight displays in major retailers.
Are You an Autobot or Decepticon?
Between May 22 and July 10, fans can take the quiz online at
www.tastykaketransformersmovie.com to learn if they are an Autobot or Decepticon and for the chance to win Transformers-themed prizes, Tastykake snacks and more. One grand prize winner will receive a movie-inspired prize pack, including a laptop computer, tablet, Bluetooth speakers, gaming console, four tickets to see the film, two Transformers voice changer helmets and a Decepticon or Autobot toy from Hasbro’s 2017 product line, assorted gift cards and free Tastykake treats. Seventy weekly winners will receive other exciting prizes, including Tastykake snack cakes, movie tickets and Transformers branded items.
“Bringing together the iconic deliciousness of Tastykake and the entertaining excitement of the Transformers movie franchise is an exciting prospect for both brands,” said Brent Bradshaw, Flowers Foods’ vice president of cake marketing. “Aligning with the theatrical release of Transformers: The Last Knight is a perfect match to Tastykake’s fun positioning and is sure to be a fan favorite.”
Tastykake will take to social media to engage fans and spread the word about the Transformers: The Last Knight partnership. By following Tastykake on Twitter
(@Tastykake), Facebook (Tastykake) and Instagram (@Tastykake), consumers can interact with content relating to the partnership.
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About Tastykake:
A snack favorite since 1914, Tastykake offers a complete line of snack cakes, pies, cookies, and donuts available in supermarkets and other retail outlets throughout the East Coast, South, and Southwest. Celebrated for their freshness and quality, Tastykakes include such classics as Krimpets, Kandy Kakes and Juniors, and new hits like Kandy Bar Kakes. One taste of a Tastykake and you’ll know why they have been a favorite of many for more than 100 years. Tastykake is a brand of Flowers Foods, Inc. (NYSE: FLO), one of the largest baking companies in the U.S. For more information on Tastykakes or Flowers Foods visit www.tastykake.com or www.flowersfoods.com.
About Paramount Pictures Corporation:
Paramount Pictures Corporation (PPC), a global producer and distributor of filmed entertainment, is a unit of Viacom (NASDAQ: VIAB, VIA), a leading content company with prominent and respected film, television and digital entertainment brands. Paramount controls a collection of some of the most powerful brands in filmed entertainment, including Paramount Pictures, Paramount Animation, Paramount Television, Paramount Vantage, Paramount Classics, Insurge Pictures, MTV Films, and Nickelodeon Movies. PPC operations also include Paramount Home Media Distribution, Paramount Pictures International, Paramount Licensing Inc., and Paramount Studio Group.