The Power of Four
FOR IMMEDIATE RELEASE
For more information:
For more information: Emily Oliver
The Zimmerman Agency
eoliver@zimmerman.com
(850) 668-2222
TASTYKAKE CAPTURES THE POWER OF FOUR WITH
FANTASTIC FOUR PARTNERSHIP
Snack cake brand commemorates fantastic feature film with limited edition package design and nationwide sweepstakes
PHILADELPHIA, July 15, 2015 — Snack cake brand Tastykake is capturing the power of four this summer via a fantastic partnership with Twentieth Century Fox and Marvel's Fantastic Four, in theaters August 7.
To capture fan excitement nationwide, Tastykake and Fantastic Four created four limited edition packages, each featuring one character: Human Torch Peanut Butter Kandy Kakes, The Thing Creme Filled Krimpets, Invisible Woman Swirly Cupcakes and Mr. Fantastic Chocolate Bells. Fans can collect all four limited edition items everywhere Tastykake is sold.
Between July 15 and September 2, fans can enter online at
www.tastykakefan4.com for the chance to win one of four fantastic adventures and other prizes. One grand prize winner will be able to select from the following four adventures, themed around each of the Fantastic Four superheroes:
• The Ultimate Flaming Adventure to Hawaii for 5 days/4 nights, including a helicopter ride over the world's largest volcano
• The Ultimate Invisible Adventure to the Grand Canyon for 6 days/5 nights, including accommodations at the country's most remote hotel
• The Ultimate Rock Hard Adventure to the Rocky Mountains 6 days/5 nights, including a 4-day mountain bike excursion and rock climbing
• The Ultimate Stretched Adventure to Seattle for 5 days/4 nights, including a private bungee jump and a trip to the Space Needle
An additional 175 weekly winners will receive other great prizes, including Tastykake snack cakes and Fantastic Four branded items.
“This partnership brings together a legendary group of superheroes and the celebrated Tastykake brand,” said Brent Bradshaw, Flowers Foods’ vice president of cake marketing. “What’s more exciting than the power of Marvel’s Fantastic Four? It’s an excellent opportunity to showcase Tastykake to new and current fans around the country.”
Tastykake will be taking to social media to engage fans and spread the word about Fantastic Four. By following Tastykake on Twitter (@Tastykake), Facebook
(Tastykake) and Instagram (@Tastykake), consumers can interact with content relating to the partnership.
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About Tastykake
A snack favorite since 1914, Tastykake offers a complete line of snack cakes, pies, cookies, and donuts available in supermarkets and other retail outlets throughout the East Coast, South, and Southwest. Celebrated for their freshness and quality, Tastykakes include such classics as Krimpets, Kandy Kakes and Juniors, and new hits like Kandy Bar Kakes. One taste of a Tastykake and you’ll know why they have been a favorite of many for more than 100 years. Tastykake is a brand of Flowers Foods, Inc. (NYSE: FLO), one of the largest baking companies in the U.S. For more information on Tastykakes or Flowers Foods visit www.tastykake.com or www.flowersfoods.com.
About Fantastic Four
FANTASTIC FOUR, a contemporary re-imagining of Marvel’s original and longest-running superhero team, centers on four young outsiders who teleport to an alternate and dangerous universe, which alters their physical form in shocking ways. Their lives irrevocably upended, the team must learn to harness their daunting new abilities and work together to save Earth from a former friend turned enemy.
About 20th Century Fox
One of the world’s largest producers and distributors of motion pictures, 20th Century Fox Film produces, acquires and distributes motion pictures throughout the world. These motion pictures are produced or acquired by the following units of 20th Century Fox Film: Twentieth Century Fox, Fox 2000 Pictures, Fox Searchlight Pictures, Fox International Productions, and Twentieth Century Fox Animation.