Out of The Shadows
FOR IMMEDIATE RELEASE
For more information:
For more information: Emily Oliver
The Zimmerman Agency
eoliver@zimmerman.com
(850) 668-2222
TASTYKAKE CELEBRATES LEGENDARY TURTLES WITH TEENAGE MUTANT NINJA TURTLES: OUT OF THE SHADOWS PARTNERSHIP
Snack cake brand commemorates new Teenage Mutant Ninja Turtles film with limited edition package design and nationwide sweepstakes
PHILADELPHIA –May 4, 2016 – Snack brand, Tastykake is teaming up with four fearless turtles this summer through a radical partnership with Paramount Pictures and Nickelodeon Movies’ Teenage Mutant Ninja Turtles: Out Of the Shadows, in theaters June 3. Fans of the beloved crime fighting, teenage turtles can experience the excitement of the new film by picking up any of the four limited edition packages, as well as enter to win prizes online.
Harnessing the free spirited fun of the classic quartet, Tastykake and Paramount Pictures created limited edition packaging of Tastykake’s four Minis items to honor the movie. Each pack features one Ninja Turtle, while highlighting their signature color, packages include: Donatello Mini Candy Topped Brownies, Raphael Mini Koffee Kake Cupcakes, Michelangelo (Mikey) Mini Peanut Butter Cupcakes and Leonardo Mini Swirly Cupcakes. Fans can collect all four limited edition Minis packages everywhere Tastykake is sold. Throughout the promotional period, fans can also find the new Tastykake packaging on Teenage Ninja Mutant Turtles: Out of the Shadows displays in major retailers.
In addition, between May 2 and June 17 fans can take the “Which Teenage Mutant Ninja Turtle Are You” quiz online at www.tastykakeTMNT2movie.com for the chance to win Ninja Turtle themed prizes, Tastykake snacks and more. One potential grand prize winner will receive a laptop computer, tablet, assorted gift cards, four tickets to see the film, and free Tastykake snacks. To sweeten the deal, the potential grand prize winner will also select one of four prize packages based on the Ninja Turtle’s unique characteristics. Seventy potential weekly winners will receive other exciting prizes, including Tastykake snack cakes and movie tickets (no purchase necessary).
“This partnership unites an extraordinary group of action heroes and the timeless Tastykake brand, which resonates with fans at any age,” said Brent Bradshaw, Flowers Foods’ vice president of cake marketing. “It’s an excellent opportunity to showcase the Tastykake brand, through the new Minis line, to current and new snack cake fans across the nation.”
Tastykake will take to social media to engage fans and spread the word about the Teenage Mutant Ninja Turtles: Out of the Shadows partnership. By following Tastykake on Twitter (@Tastykake), Facebook (Tastykake) and Instagram
(@Tastykake), consumers can interact with content relating to the partnership.
About Tastykake:
A snack favorite since 1914, Tastykake offers a complete line of snack cakes, pies, cookies, and donuts available in supermarkets and other retail outlets throughout the East Coast, South, and Southwest. Celebrated for their freshness and quality, Tastykakes include such classics as Krimpets, and Juniors, and new hits like Mini Cupcakes. One taste of a Tastykake and you’ll know why they have been a favorite of many for more than 100 years. Tastykake is a brand of Flowers Foods, Inc. (NYSE: FLO), one of the largest baking companies in the U.S. For more information on Tastykakes or Flowers Foods visit www.tastykake.com or www.flowersfoods.com.
About Paramount Pictures Corporation:
Paramount Pictures Corporation (PPC), a global producer and distributor of filmed entertainment, is a unit of Viacom (NASDAQ: VIAB, VIA), a leading content company with prominent and respected film, television and digital entertainment brands. Paramount controls a collection of some of the most powerful brands in filmed entertainment, including Paramount Pictures, Paramount Animation, Paramount Television, Paramount Vantage, Paramount Classics, Insurge Pictures, MTV Films, and Nickelodeon Movies. PPC operations also include Paramount Home Media Distribution, Paramount Pictures International, Paramount Licensing Inc., and Paramount Studio Group.
About Teenage Mutant Ninja Turtles: Out Of the Shadows:
Michelangelo, Donatello, Leonardo and Raphael return to theaters this summer in “TEENAGE MUTANT NINJA TURTLES: OUT OF THE SHADOWS” to battle bigger, badder villains alongside April O’Neil (Megan Fox), Vern Fenwick (Will Arnett), and a newcomer: the hockey-masked vigilante Casey Jones (Stephen Amell). After super villain Shredder escapes custody, he joins forces with mad scientist Baxter Stockman (Tyler Perry) and two dimwitted henchmen, Bebop (Gary Anthony Williams) and Rocksteady (WWE Superstar “Sheamus”), to unleash a diabolical plan to take over the world. As the Turtles prepare to take on Shredder and his new crew, they find themselves facing an even greater evil with similar intentions: the notorious Krang.
From Paramount Pictures and Nickelodeon Movies. Produced by Michael Bay, p.g.a., Andrew Form, p.g.a., Brad Fuller, p.g.a., Galen Walker and Scott Mednick. Based on the Teenage Mutant Ninja Turtles characters created by Peter Laird and Kevin Eastman. Written by Josh Appelbaum & André Nemec. Directed by Dave Green. Starring Megan Fox, Will Arnett, Laura Linney, Stephen Amell, Noel Fisher, Jeremy Howard, Pete Ploszek, Alan Ritchson, Brian Tee and Tyler Perry.
“TEENAGE MUTANT NINJA TURTLES: OUT OF THE SHADOWS” opens in theaters June 3, 2016.